'Sense' is a concept that aims to introduce an entirely new way to reshape drinking rituals and the consumption of alcohol. Sense is described as "a composition of alcohols encapsulated in a glycerine sphere of memories," making it possible to engage one's senses in a rich, long-lasting flavor experience.
Sense was specifically conceptualized for those who seek new experiences with alcohol, particularly "sensitive, sentimental and conscious consumers who perceive alcohol as a product for tasting and savouring." As Sense introduces capsules that are meant to be savoured, it is said to remove many of the negative connotations of drinking.
'Freedom,' 'Summer in Avaldsnes' and 'Lucas' are some of the Sense gel spheres that aim to awaken one's senses and trigger positive memories linked to specific moments in time that are both extremely meaningful and personal.
Alcoholic Gel Capsules
'Sense' Introduces a New Concept for the Consumption of Alcohol
Trend Themes
1. Alcoholic Gel Capsules - The trend of using gel capsules to consume alcohol provides a unique way to reshape drinking rituals and enhance flavor experiences.
2. Engaging the Senses - The trend of Sense capsules allows consumers to engage their senses in a rich, long-lasting flavor experience, appealing to those who perceive alcohol as a product for tasting and savoring.
3. Positive Memory Triggering - Sense gel spheres aim to trigger positive memories and emotions by linking specific moments in time with the consumption of alcohol, offering a nostalgic and personalized drinking experience.
Industry Implications
1. Beverage - The beverage industry can explore the disruptive innovation opportunity of creating new alcoholic products using gel capsules to provide unique flavor experiences for consumers.
2. Hospitality - The hospitality industry can capitalize on the trend of Sense gel capsules by offering innovative and immersive drinking experiences that engage the senses and evoke positive memories.
3. Consumer Products - The consumer products industry can tap into the trend of encapsulated alcohol to develop portable and convenient alcoholic products that cater to conscious consumers seeking new and unique experiences with alcohol.