The Complete Cookie-fied Bar is the first-ever plant-based protein bar by Lenny & Larry's and it shares a satisfying way for people to up their protein intake on the go. The first nutrition bar from the brand boasts just six grams of sugar, plus 12 grams of plant-based protein.
The soft and chewy protein bar promises to appeal to fans of Lenny & Larry's signature crunchy cookie pieces, as well as those who are looking for treats that are free from gluten and GMOs. The cookie-like protein bars are available in varieties like Peanut Butter Chocolate Chip and Chocolate Almond Sea Salt to start, and a third Cookies & Creme flavor will be joining the lineup in the fall.
Cookie-Style Protein Bars
Lenny & Larry’s The Complete Cookie-fied Bar is Fueled by Plant Protein
Trend Themes
1. Plant-based Protein Bars - Lenny & Larry's has introduced plant-based protein bars as an alternative to traditional protein bars.
2. Gluten-free Protein Bars - Lenny & Larry's gluten-free protein bars cater to the dietary needs of consumers who avoid gluten.
3. Low-sugar Protein Bars - Lenny & Larry's low-sugar protein bars offer an appealing option to health-conscious consumers.
Industry Implications
1. Fitness and Nutrition - Manufacturers in the fitness and nutrition industry can leverage the plant-based, gluten-free, and low-sugar trend to enter the market.
2. Plant-based Food - The launch of Lenny & Larry's plant-based protein bars presents an opportunity for companies in the plant-based food industry to expand their product offerings.
3. Gluten-free Food - Manufacturers in the gluten-free food industry can capitalize on the demand for gluten-free protein bars and expand their product lines.