My guess is that when you envision someone homeless, the person you picture is an adult, perhaps a teen; however, a frightening one in five children in the U.S. are currently living in poverty, and one in 15 will experience homelessness before the time they turn 18.
While these stats are disturbing, there are social businesses offering targeted innovations for homelessness, including The Company Store, which offers a Buy One, Give One comforter program. For every blanket you purchase, The Company Store will donate one to a homeless child through a parternship with Family Promise.
The Company Store offers a colourful array of comforters, including thick down blankets, that range in price from $24-$250. The social business has already been able to donate thousands of blankets through the Family Promise program and has expressed its dedication to continue its mission, one blanket at a time.
Contact Information
The Company Store website
The Company Store on Twitter
The Company Store on Facebook
One for One Blankets
The Company Store Gives Comforters to Homeless Children
Trend Themes
1. Buy One Give One Programs - The rise of Buy One Give One programs is a disruptive innovation opportunity for businesses to give back and contribute to social causes.
2. Socially Responsible Shopping - The trend towards socially responsible shopping is a disruptive innovation opportunity for businesses to tap into conscious consumerism and contribute to social causes.
3. Child Homelessness - The increasing issue of child homelessness is a disruptive innovation opportunity for businesses to address this problem through social initiatives.
Industry Implications
1. Retail Industry - The retail industry has the opportunity to introduce Buy One Give One programs and socially responsible shopping to contribute to social causes and help the less fortunate.
2. Home Goods Industry - The home goods industry has the opportunity to introduce socially conscious products and initiatives such as The Company Store's Buy One Give One program to make a positive impact on society.
3. Non-profit Organizations - Non-profit organizations dedicated to addressing homelessness can partner with businesses through Buy One Give One programs to provide support to those in need.