Just in time for the World Cup, KFC Delivery is launching its own traditional British pub with the launch of the Colonel's Arms. It is located in Fulham right by Palace Road in Hammersmith. Guests are able to visit and ring a bell to have fried chicken delivered right to their table.
They are able to wash down their food with a pint of beer and also request as much gravy as they please. Tickets sold out quickly, as suspected, however, the company encourages spectators that walk-ins are still an option and welcome those to join to watch some games. The seats are allocated on a first-come-first-served basis with the exception of those who obtain a ticket -- they will have a guaranteed spot.
Chicken QSR-Themed British Pubs
KFC Opens a the New Colonel's Arms Pub in London's Fulham
Trend Themes
1. Hybrid Restaurant-pubs - Creating hybrid restaurant-pubs can attract new customers, and provide existing ones with unique and novel dining experiences.
2. Hyper-personalization - Hyper-personalization of meals and drinks can lead to increased customer engagement and loyalty.
3. Delivery-only Innovations - Innovative ways of delivering food and drinks can increase convenience and attract more customers.
Industry Implications
1. Fast-food Restaurant - Fast-food restaurants can benefit from incorporating a hybrid restaurant-pub as it can attract new customers and provide a unique dining experience.
2. Alcohol and Beverage - Alcohol and beverage companies can seize the opportunity to collaborate with restaurants and pubs to enhance the flavor of drinks and make them more personal.
3. Food Delivery Services - Companies providing delivery services can experiment with innovative delivery methods, like ringing a bell, and offer customers personalized menus to increase customer engagement and improve customer satisfaction.