The Collective Puds have been launched by the UK-based dairy brand as a new line of yogurts for younger consumers that are focused on healthy ingredient and convenience. Featuring a low sugar profile, the yogurts are made with whole milk and live cultures to make them a healthy part of a balanced meal or snack. The yogurts come in two flavor options including Vanilla and Chocolate, which are both packaged in convenient pouches to allow for easy consumption out of the house.
The Collective Puds yogurts were explained by Co-Founder of The Collective Amelia Harvey who said, "As a parent myself, I know first-hand the struggles of finding a low-sugar, healthy snack for my little one that I can feel happy about. Following the great success of our Suckies pouches, with the launch of live whole milk yoghurt Puds, we want to help parents win the pudding battles guilt-free and fuel happiness in homes across the UK, whilst also accelerating category growth."
Healthy Pouch-Packaged Yogurts
The Collective Puds are Formulated with Kids in Mind
Trend Themes
1. Low-sugar Yogurts - Opportunity for creating healthier yogurt options by reducing sugar content.
2. Convenient Packaging - Potential for innovative packaging designs that make yogurts easy to consume on the go.
3. Kids-focused Yogurts - Room for specialized yogurt products tailored specifically for young consumers.
Industry Implications
1. Dairy - Disruptive innovations can be introduced in the dairy industry by creating healthier and more convenient yogurt options.
2. Food Packaging - Opportunity to innovate in the food packaging industry by designing pouches that are convenient and appealing for consumers.
3. Children's Food - Room for disruptive innovation in the children's food industry by developing healthier snacks that appeal to young consumers.