The Coffee House recently launched its second annual mooncake treat in the Vietnamese market in celebration of the Mid-Autumn Festival. Its new packaging was expertly crafted and showcases hand-crafted illustrations of a city skyline on a night with a full moon. The landscape's sky is filled with beautiful lanterns known as 'Sai Gon silent night' and also boasts white bunnies jumping amid the moon.
The Coffee House's mooncake packaging is made using stamping foil that replicates a moon's halo. This gold shading is depicted throughout the packaging in the waterways, on the houses' roofs, and amid the clouds in the sky. Together, the packaging is more akin to a piece of art than a simple package of mooncake and will surely set the brand apart from competitors
Moon-Inspired Packaging
The Coffee House Unveils New Landscape-Themed Packaging for Its Mooncakes
Trend Themes
1. Artistic Packaging - The trend of using packaging as a canvas for artistic expression and storytelling opens up opportunities for brands to create unique and visually appealing products.
2. Landscape-themed Designs - The use of landscape-themed designs on packaging provides brands with an opportunity to evoke a sense of nostalgia and create a visually captivating experience for consumers.
3. Stamping Foil Innovation - The use of stamping foil to replicate celestial elements such as a moon's halo in packaging allows for innovative and eye-catching designs that can elevate a brand's product offerings.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore artistic packaging to differentiate their products and create a memorable experience for consumers.
2. Retail - The retail industry can leverage landscape-themed designs on packaging to enhance the visual appeal of their products and attract customers.
3. Packaging and Printing - The packaging and printing industry can innovate by incorporating stamping foil techniques to create unique and visually striking designs for various products.