The Chicagoan magazine was last seen in the 20s and 30s, competing with the New Yorker as a publication about the city's culture and lifestyle.
This year, the first issue of the recently resurrected read runs 194 pages long and is sold not-for-profit. It is headed by Editor-in-Chief J.C. Gabel, who is known for preserving the history of the Windy City. However, the dense journal is not hard to digest as it is filled with juicy arts, culture and history need-to-knows without the input from pesky ads. There is just page after page of an biannual publication that is as steeped in knowledge and innovation inspiration as the vibrant city is.
The inaugural issue features a relationship study between film critics Gene Siskel and Roger Ebert. Look out for this monstrous magazine to blow you away!
Resurrected Windy City Reads
1st Issue of The Chicagoan is 194 Pages and Brought Back From the 30s
Trend Themes
1. Print Media Revival - Resurrecting print media from previous decades is a trend that presents an opportunity for increasing readership and nostalgia-value.
2. Not-for-profit Publications - A rise in not-for-profit publications presents an opportunity for businesses to engage with consumers by showing a commitment to social causes.
3. Ad-free Content Consumption - Ad-free content is a growing trend that provides an opportunity for businesses to revamp their marketing strategies in response to fast-paced digital media.
Industry Implications
1. Print Media - Print media companies can capitalize on the trend of resurrecting old publications to breathe new life into their existing brands or launching new ones.
2. Publishing - Publishing companies can explore the growth of not-for-profit publications to offer readers an alternative to mass-media content, providing a unique selling point.
3. Advertising - With the rise of ad-free content, advertising agencies can explore new ways to attract and engage consumers such as creating more personalized ads or exploring partnership and influencer marketing strategies.