The Burning House is a crowdsourced photo series run Robert Holden which asks, "If your house was burning, what would you bring with you?" This simple question seems easy enough to answer, but when you actually take a minute to think of the things that you would grab if you only had a minute, you find that it's not so easy.
The submitted photos come with a brief bio of the photographers, including where they live and what they do. Each item in the photograph is also given a one-sentence description, which is great as I couldn't wrap my head around why anyone would want to save a Beach Boys album or a shuttlecock from a burning building.
You can easily learn a lot about yourself and others by seeing what they would save from their house if it went up in flames. There's a good chance that I will spend most of my day racking my brain as to what I would save.
Priceless Possession Photography
The Burning House Asks What You'd Save from Your Burning Home
Trend Themes
1. Minimalism in Possession - The Burning House concept could inspire the trend of minimalism in possessions, as people realize what is truly important to them.
2. Emotional Capitalism in Photography - The Burning House photography trend of showcasing people's most valuable possessions can tap into emotional capitalism, where people are more willing to spend on products and services that evoke strong emotions.
3. Crowdsourced Photo Series - The Burning House crowdsourced photo series demonstrates the trend of involving the audience in creating content, which can lead to increased engagement and loyalty.
Industry Implications
1. Photography - The Burning House photography series presents an opportunity for photographers to showcase emotional storytelling through images of people's most prized possessions.
2. Home Insurance - The Burning House concept could be utilized by home insurance companies to help customers understand the true value of their possessions and encourage them to ensure them properly.
3. Interior Design - The Burning House trend could influence the interior design industry as people become more intentional in their choices of what possessions to display in their homes.