Millennial parenting website 'The Bump' has a new feature on its iOS app, 'Inside The Bump,' that allows expecting mothers -- and their families -- to see the 3D development of their babies while in utero.
The app provides pregnant women with a weekly 360-degree visual of her baby and provides facts about the child's development. The app also gives moms-to-be information about the changes that are currently happening within their bodies as the baby grows.
Part of The Bump's mission is to empower women through its products and help them to understand what is happening throughout their pregnancy. The company has also mentioned that it is currently working on a virtual-reality version for the future.
Millennials have begun to enter adulthood and many are bringing children into this world. Companies would do well to consider this change and look to provide family-oriented services and items for the Gen Y cohort. The Bump is one organization that recognized Millennials were growing up and have been developing products and services to aid this young market on their new journey as parents.
3D Baby Development Apps
'Inside The Bump' Shows a 3D View of a Baby's Development in Utero
Trend Themes
1. 3D Fetal Development Apps - Emergence of apps that provide a 3D view of a baby's development in utero presents an opportunity for further innovation in the virtual pregnancy and baby development industries.
2. Personalized Pregnancy Education Platforms - The integration of personalized weekly 360-degree visuals of a baby's development and information about the changes happening within the mother's bodies presents an opportunity for further innovation in pregnancy education platforms.
3. Virtual Reality Pregnancy Education - Plans to develop a virtual-reality version of Inside The Bump indicates an opportunity for future innovation in virtual reality pregnancy education for expecting mothers.
Industry Implications
1. Maternity Clothing - Maternity clothing companies could develop products that complement 3D fetal development apps, such as clothing that showcases the 3D view of the baby's development.
2. Prenatal Testing - Companies in the prenatal testing industry could explore collaborations with 3D fetal development apps to provide expecting mothers with more personalized information about the baby's development and potential testing options.
3. Virtual Reality - Companies in the virtual reality industry could explore creating more virtual reality experiences for pregnant women to provide them with more immersive education about pregnancy and fetal development.