Slack's ad titled The Big Meeting is a mini musical that highlights how the brand can empower one's workplace to save time and energy, avoiding the fuss surrounding in-person meetings. In the ad, an office worker exclaims that a client has pushed an important meeting forward by a day, causing the boss to fall into a singing frenzy about everything they need, from pre-meeting meetings, to still and sparkling water.
The ad is creative, playful, and charming, while highlighting certain functionalities such as huddles, canvas, and summarize that can enhance productivity among the team. The ad ends with the succinct line "you don't need a big production to get productivity." It encapsulates the essence of Slack's value proposition—simplicity and effectiveness.
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Trend Themes
1. Mini Musical Ads - The use of mini musical ads is a creative and playful way for brands to highlight their product's value proposition.
2. Time-saving Productivity Tools - The ad showcases Slack's functionalities such as huddles, canvas, and summarize as tools that can enhance productivity.
3. Simplicity and Effectiveness in Advertising - Slack's ad emphasizes the value of simplicity and effectiveness in getting work done.
Industry Implications
1. Advertising - The use of mini musical ads presents an innovative opportunity for the advertising industry to engage audiences in a unique and memorable way.
2. Productivity Software - The ad demonstrates how Slack's productivity tools can address the needs of businesses, presenting opportunities for further innovation in the productivity software industry.
3. Creative Services - Slack's ad highlights the importance of creativity and storytelling in advertising, providing an opportunity for creative services to leverage this approach in their work.