'The Big Draw' is a unique campaign that has banned cameras in the Rijiksmuseum Museum in Amsterdam. The initiative seeks to encourage drawing, an art form has decreased in popularity in favor of computerized technologies. A museum representative wanted to "help visitors discover and appreciate the beauty of art, architecture and history through drawing."
The museum regards taking pictures through cameras and smartphones as a passive and superficial experience. The campaign asks guests to take a break from the hustle and bustle of their busy lives and to take a step back to appreciate life through their own eyes. The Big Draw initiative pushes this message forward because it is believed that people are more analytic and observant when forced to draw, instead of just browsing.
Visitors to the museum were given paper and pencils for drawing, as well as workshops and classes that teach this important art form.
Camera-Banning Museums
'The Big Draw' Campaign Encourages Drawing at This Amsterdam Museum
Trend Themes
1. Camera-banning Museums - Disruptive innovation opportunity: Encouraging a more active and engaged museum experience by prohibiting cameras and promoting drawing.
2. Promotion of Traditional Art Forms - Disruptive innovation opportunity: Revitalizing the popularity of drawing and other traditional art forms by providing workshops and classes at museums.
3. Enhancing Visitor Engagement - Disruptive innovation opportunity: Inspiring visitors to be more analytical and observant by encouraging them to draw instead of passively taking pictures.
Industry Implications
1. Museums and Cultural Institutions - Disruptive innovation opportunity: Utilizing the prohibition of cameras and promotion of drawing to create a more immersive and interactive museum experience.
2. Art Education and Workshops - Disruptive innovation opportunity: Capitalizing on the renewed interest in drawing by offering innovative and engaging art education programs and workshops.
3. Digital Imaging and Photography - Disruptive innovation opportunity: Developing new technologies and services to bridge the gap between traditional art forms and digital photography.