The BarBra is the best thing to happen to winter cyclists. Ever. This invention is so simple, yet so awesome. It begs the question, "Why didn't I think of this?"
Well, you didn't think of the BarBra; an avid winter cyclist in Toronto named Hamish Greenland did. Greenland's design is essentially a waterproof nylon guard that covers up your handlebars. Still, sometimes simple is best. The BarBra is a must-have for winter riders. Even if it does make your bike look a little geeky.
Bike Brassieres
The BarBra Keeps Your Hands Warm and Your Bike Geeky
Trend Themes
1. Winter Cycling Gear - The BarBra is just one example of innovative winter cycling gear that can keep cyclists warm and comfortable during cold weather rides.
2. DIY Bicycle Accessories - Hamish Greenland's invention of the BarBra highlights a growing trend of DIY bicycle accessories that can solve common cycling problems.
3. Sustainable Cycling Solutions - The BarBra's sustainability factor - it helps extend the lifespan of bike handlebars - can inspire more solutions to help reduce waste and increase durability in the bicycle industry.
Industry Implications
1. Bicycle Industry - The BarBra is just one example of innovative products that are addressing the needs of avid cyclists and creating new business opportunities.
2. Outdoor Gear Industry - The rise of winter cycling and the need for specialized gear, such as the BarBra, presents business opportunities for companies in the outdoor gear industry.
3. DIY Industry - The BarBra highlights a growing trend of DIY projects and accessories for bicycles, creating a niche market for those who enjoy customizing their rides.