Interactive Game Group, e-IQ and Gene Simmons from KISS have collaborated on a special game controller that’s compatible with "Rock Band" and "Guitar Hero." The Axe is comparable in design with Gene Simmons’ well-known bass guitar.
Now you can rock out like Gene Simmons without going out. May you be the next housebound Guitar Hero!
Implications - Gene Simmons is one of many celebrities who has successfully expanded beyond his initial industry of music and into an array of others, solidifying his iconic status. This is a risky move on part of any celebrity, and can easily be poorly received by consumers; however, if done right, expanding into other industries can increase brand recognition.
Rockstar Gamer Accessories
The Axe Guitar Controller Lets You Shred Like Gene Simmons
Trend Themes
1. Celebrity Expansion - Expanding into other industries can increase brand recognition.
2. Collaborative Game Controllers - Collaborating on specialized game controllers can enhance the gaming experience.
3. Iconic Musician Merchandise - Creating merchandise that reflects the image of iconic musicians can attract dedicated fans.
Industry Implications
1. Entertainment - The entertainment industry can benefit from celebrity expansions and specialized game controllers.
2. Gaming - The gaming industry can explore collaborative partnerships to create unique and immersive gameplay experiences.
3. Merchandising - The merchandising industry can capitalize on iconic musicians' images by producing merchandise that resonates with fans.