The Audley pub in London's Mayfair is designed by architecture studio Laplace and the new renovations are commissioned by Artfarm. It takes over a five-story building that dates all the way back to 1888, which was previously a pub with rooms for staff on the upper floors. The most notable feature of the design is the slew of artwork that decorate the space. This includes works of Lucian Freud and Andy Warhol to name a few.
The current ground floor is now restored whereas the upper levels were converted into the Mount St Restaurant filled with four private dining rooms. Artfarm's CEO Ewan Venters states that "The word Audley is English Anglo-Saxon for 'old friend' and the pub has been an old friend to people who live and work in Mayfair ever since it opened in Edwardian times. We wanted it to remain just that. This area is so rich in culture and history, and were better for those stories to continue than at the local pub?"
Art-Informed Renovated Pubs
Artfarm Commissions the New Renovation of the Audley in Mayfair
Trend Themes
1. Art-informed Renovations - There is a growing trend of incorporating art into renovated spaces, providing a unique experience for customers and increasing the value proposition of the space.
2. Historic Location Revitalization - Renovating historic buildings, like The Audley, can be a successful business strategy by providing an interesting backdrop for customers and highlighting the area’s culture and history.
3. Innovative Use of Space - Repurposing upper floors of historic buildings, like the Mount St Restaurant, can be an innovative way to maximize space and cater to emerging market needs for unique shared event venues or private rooms.
Industry Implications
1. Hospitality and Tourism - Businesses in the hospitality and tourism industry can leverage art and historic location to create unique customer experiences and increase the value of their offerings.
2. Real Estate and Construction - Developers and consultants in the real estate and construction industry can identify opportunities to repurpose historic buildings that can provide competitive advantages that cater to customers’ desire for unique experiences and spaces.
3. Art and Design - Firms in the art and design industry can help businesses tap into the growing trend of art-informed renovations by working on the decoration, curation, and display of artworks in renovated spaces.