The newest collection from Kenny Flowers, the Amalfi Collection, boasts a variety of beautiful flowing fabrics and matching swim pieces inspired by the stunning coastlines of Positano and Capri. The first day of the launch was so successful that the brand sold out of multiple styles.
The Amalfi Collection features flattering pieces for all body types including bandeau tops, sultry one-pieces, long kimonos, as well as underwire bikini tops. Each piece in the Amalfi Collection has super-soft, sun-protective fabric with SPF 30+ and Anti-chlorine and salt-resistant technology to maintain superior shape, color and quality. Plus, the styles feature structured stitching to help with coverage and an ultra-comfortable fit. Moreover, the colorway of the collection is perfectly on trend with the illuminating yellow Pantone color of the year.
The entire Amalfi Collection is available to purchase online.
Coastline-Inspired Playful Bathing Suits
The Amalfi Collection Boasts Flowing Bikinis & One Pieces
Trend Themes
1. Coastline-inspired Swimwear - Design swimwear that captures the essence of beautiful coastlines and local cultures to attract conscious consumers looking for unique and stylish pieces.
2. Functional Swimwear Technology - Innovate in swimwear materials and technology to provide customers with functional and sustainable quality pieces that maintain superior shape, color retention and comfort.
3. Color Trend-driven Collections - Create collections that reflect the latest color trends for fashion-conscious customers looking to stay on-trend when by the pool or on the beach.
Industry Implications
1. Fashion & Apparel - Design stylish and functional swimwear for conscious consumers looking for high-quality products that reflect their personality and values.
2. Textile & Materials - Develop innovative swimwear materials with sustainable and high-performing properties to enhance the customer experience and brand differentiation.
3. Marketing & Promotion - Utilize multi-channel marketing strategies that leverage the latest color trends and local culture references to create authentic and engaging brand experiences that resonate with the target market.