As of mid-January 2013, the Alaskan Brewing Co. has been partially powered by beer after retrofitting their system in order to cut its fuel costs. The brewery is now loaded with a unique boiler that burns the company's spent grain in its special furnace, which costs $1.8 million dollars, into steam which powers the a lot of the brewery's operations (approximately 70%).
In the long-run, the eco-friendly switch is estimated to save them $450,000 per year in energy costs. The company's new system has also provided them with a sleek new slogan: "beer-powered beer."
Contact Information
The Alaskan Brewing Co. website
The Alaskan Brewing Co. on Facebook
The Alaskan Brewing Co. on Twitter
Alcohol-Powered Distilleries
The Alaskan Brewing Co. is Retrofitting to Go Green
Trend Themes
1. Eco-friendly Brewing - Alaskan Brewing Co. harnesses the power of spent grain to partially power their operations, showcasing the trend of eco-friendly brewing.
2. Energy Cost Savings - Through their beer-powered system, Alaskan Brewing Co. saves an estimated $450,000 per year in energy costs, highlighting the trend of reducing operational expenses.
3. Creative Branding - The adoption of a new slogan, 'beer-powered beer,' by Alaskan Brewing Co. demonstrates the trend of using innovative branding strategies to differentiate in the market.
Industry Implications
1. Brewing - The brewing industry can explore the integration of energy-efficient systems and alternative power sources, like spent grain, to reduce costs and improve sustainability.
2. Renewable Energy - The renewable energy industry can find opportunities in developing systems that utilize organic waste, such as spent grain, as a source of renewable energy for various applications.
3. Marketing and Advertising - The marketing and advertising industry can support companies like Alaskan Brewing Co. in creating unique and memorable brand slogans that align with their innovative and sustainable practices.