Absolut Vodka is a top runner when it comes to creating innovative bottles and marketing campaigns. It’s therefore no surprise that its upcoming promotion entitled ‘The Absolut Art of Sharing’ is highly artistic and unique. According to Buzz Beast, artists "contributed two designs to a series of four unique Absolute Vodka drink pitchers."
These limited edition pitchers come in different sizes and are only available in certain global markets. Therefore, while making these Absolut Vodka bottles a must have, the company is also making it a challenge to collect them all.
Psychedelic Booze Branding
'The Absolut Art of Sharing' Campaign by Absolut Vodka
Trend Themes
1. Artistic Bottle Designs - Opportunity for liquor brands to create limited edition bottles with unique and artistic designs, making them highly desirable for consumers.
2. Limited Edition Collectibles - Opportunity for brands to create limited edition merchandise that encourages consumers to collect and seek out different variants, fostering brand loyalty and excitement.
3. Global Market Exclusivity - Opportunity for brands to release products exclusively in specific global markets, creating a sense of exclusivity and increasing demand.
Industry Implications
1. Liquor Industry - Liquor brands can leverage creative bottle designs and limited edition collectibles to differentiate themselves in a competitive market.
2. Art and Design Industry - Artists can collaborate with brands to create unique and artistic designs for limited edition products, merging the worlds of art and business.
3. Collectibles Market - Opportunity for collectibles marketplaces and platforms to emerge, enabling consumers to trade and acquire limited edition products.