Check-out this awesome pirate ship mast built at Legoland in California made with 465,000 bricks. It is the new tallest LEGO tower in the world, breaking a previous record of 93.43ft place in Denmark last year. The Park guests built 2,132 LEGO hearts into the tower and for each LEGO heart Legoland California donated $1.00 to the Children`s Heart Institute of San Diego, California.
Implications - Products that are integrated into pop culture such as LEGO have an opportunity to use publicity stunts to gather free press. The company has a chance to open the interactive opportunity to fans which builds a positive relationship between the two if not already established.
LEGO Towers
California, Home of the Tallest LEGO Brick Tower
Trend Themes
1. Interactive Marketing - LEGO can use interactive marketing through publicity stunts to increase brand engagement and build relationships with fans.
2. Record-breaking Achievements - Breaking records through impressive LEGO builds can generate widespread media attention and increase brand recognition.
3. Philanthropy Partnerships - Partnering with a charitable organization can allow LEGO to give back to the community and demonstrate corporate social responsibility.
Industry Implications
1. Toy - The toy industry can leverage inspiration from LEGO's record-breaking builds to create their own attention-grabbing marketing campaigns.
2. Entertainment - The entertainment industry can partner with LEGO to create promotional tie-ins for their products, bridging the gap between movies and merchandise.
3. Charitable Giving - The charitable giving industry can look to LEGO's partnership with the Children's Heart Institute as a model for future collaborations with corporations.