As the 2014 Super Bowl approaches, David Lee the chief creative of website design and publishing service Squarespace, collaborated with director Malcolm Venville in creating their first teaser for a Super Bowl ad called A Better Web Awaits.
The title is a perfect way for Squarespace to publicize their services in helping clients to create custom tailored websites. The teaser was inspired by the World Wide Web, showing it in a completely new light -- surreal, dark and extremely disturbing. The teaser features bizarre and grotesque storefronts and whimsical, circus-like individuals. In the teaser ad, we see an adult carrying a child, but with their faces exchanged, men with neon signs that say "Your Funny Words Here," "Hot Local Singles," "Download Now" and "Epic Fails," while a man walks into a transparent storefront.
Dystopic Internet Football Teasers
The 2014 Super Bowl Teaser Shows the Dark Side of the Internet
Trend Themes
1. Personalized Website Design - The teaser highlights the importance of creating custom tailored websites, creating an opportunity for businesses in the website design industry to offer personalized services.
2. Surreal Advertising - The surreal and disturbing nature of the teaser demonstrates a trend towards unconventional advertising methods, encouraging businesses in the marketing industry to explore unique and attention-grabbing approaches.
3. Subversive Online Content - The teaser's portrayal of bizarre and grotesque storefronts reflects a growing interest in subversive online content, presenting an opportunity for businesses in the digital content creation industry to cater to this demand.
Industry Implications
1. Website Design - The teaser serves as a reminder for businesses in the website design industry to focus on providing personalized and tailored solutions to their clients.
2. Marketing - The unconventional and disturbing nature of the teaser suggests a need for businesses in the marketing industry to explore unconventional advertising techniques to capture attention and stand out from competitors.
3. Digital Content Creation - The teaser's portrayal of surreal and subversive elements indicates a demand for unique and unconventional online content, presenting an opportunity for businesses in the digital content creation industry to offer innovative and boundary-pushing creations.