Corian® Design's 'WOW That's Corian®!' campaign is a global initiative that highlights the material's expansion from traditional countertop applications to other use scenarios in modern architecture and design. The marketing initiative features collaborations with prominent design firms to demonstrate the material's potential in creating visually striking yet functional spaces, from healing healthcare environments to dynamic educational settings and branded hospitality interiors.
The 'WOW That's Corian®!' campaign emphasizes Corian® Solid Surface's adaptability and showcases its use in sculptural forms, integrated lighting, and large-scale installations across healthcare, education, hospitality, and food service environments. With thermoforming capabilities, a broad color palette, and sustainable durability, the material enables seamless, hygienic surfaces for high-traffic areas while supporting biophilic design trends through collections like Nature's Canvas.
Material-Focused Design Campaigns
Corian® Design Has Unveiled Its 'WOW That's Corian®!' Campaign
Trend Themes
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Adaptive Materials in Design — The campaign showcases how Corian®'s adaptability in various design forms broadens its application from countertops to intricate architectural elements.
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Biophilic Design Integration — Emphasizing collections like Nature's Canvas, the campaign illustrates Corian®'s role in supporting the growing trend of incorporating natural elements into built environments.
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Sustainable Surface Solutions — Corian®'s sustainable durability offers innovative opportunities for creating hygienic, long-lasting surfaces suitable for high-traffic venues like hospitals and educational institutions.
Industry Implications
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Healthcare Architecture — The use of Corian® in healthcare spaces highlights its potential for creating sterile, visually appealing environments that enhance patient healing.
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Educational Environments — Its application in dynamic educational settings underscores Corian®'s ability to form ergonomic, inspiring spaces conducive to learning.
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Hospitality Interiors — Corian®'s integration in hospitality settings demonstrates its capacity for combining aesthetic appeal with functional surfaces that endure heavy use.