Mango, coconut, peanuts, chili and lime are food staples of Thailand, but the Apinya Thai Food Co.'s newest snack line makes these iconic ingredients available as Thai snacks that can be enjoyed outside of meals.
The sweet Mango Cashew Coconut and the more savory Chili Lime Peanut Thai Snack Bites take the form of clusters that are ideal for on-the-go snacking. These snacks are a reinterpretation of Krayasart, a popular Thai street snack that's made with a selection of natural ingredients.
While the packaging solutions created by design agency Apsara reference the cultural aspects of Thailand, these globally inspired snacks are made in the USA and this is called out on the front of the packages. This speaks to a growing consumer desire for exotic snack options that still retain the familiarity of home.
Bite-Sized Thai Snacks
Apinya's All-Natural Snack Bites Give a Taste of Thailand
Trend Themes
1. Exotic Snack Options - The growing consumer desire for exotic snack options presents opportunities for introducing unique and culturally-inspired snacks from around the world.
2. On-the-go Snacking - The rise of on-the-go snacking calls for innovative and convenient snack formats, such as clusters, that cater to busy lifestyles.
3. Global Flavors and Ingredients - The incorporation of global flavors and ingredients in snack products allows for the exploration of new and exciting taste experiences.
Industry Implications
1. Food Packaging - The cultural references on the packaging solutions created by design agency Apsara highlight the need for creative and visually-appealing packaging designs in the food industry.
2. Snack Manufacturing - The production of Thai snack bites in the USA showcases opportunities for snack manufacturers to expand their product lines with international flavors and ingredients.
3. Convenience Stores - Convenience store retailers can tap into the demand for on-the-go snacking by offering a variety of cluster-based snacks that cater to busy consumers.