The TGI Fridays pre-mixed cocktails have been announced by the restaurant brand as a collaboration product with Manchester Drinks that will launch in the UK. Crafted with some of the brand's most-popular drink creations in mind, the cocktails come in three flavor options including Long Island Iced Tea, Passionfruit Martini and Pink Punk Mojito, which all have a 10% ABV. The prepackaged drinks come as the brand's first foray into the UK market with ready-to-drink cocktails and is sure to be a hit given the rising popular of premixed beverages amongst different consumer demographics.
The TGI Fridays pre-mixed cocktails come in 500ml serving sizes and are part of a larger movement towards international product lineups by US-based brands as they seek to explore new market opportunities.
Prepackaged Restaurant Cocktails
The TGI Fridays Pre-Mixed Cocktails Come in Three Flavor Options
Trend Themes
1. Pre-mixed Alcoholic Beverages - The rising popularity of pre-mixed alcoholic beverages presents opportunities for the beverage and food industry to develop new and innovative product offerings.
2. International Product Lineups - US-based brands are examining international expansion opportunities to reach new customers and introduce familiar product lines with regional twists.
3. Collaboration Products - Collaborative product partnerships offer an exciting opportunity to reach new audiences while introducing new product variations and flavor profiles.
Industry Implications
1. Beverage Industry - The pre-packaged beverage trend provides an opportunity for beverage manufacturers to optimize supply chain efficiencies and waste reduction while creating new revenue streams.
2. Food Industry - The rising consumer demand for pre-mixed beverages implies an opportunity for adventurous food industry players to partner with beverage manufacturers to develop new product offerings.
3. Hospitality Industry - Ready-to-drink pre-mixed cocktails are a natural fit for the hospitality industry's desire to provide guests with convenient and cost-effective beverage options while enhancing their experience.