Family-friendly restaurant chain TGI Friday's released a new loyalty program that offers consumers the chance to build up points and receive numerous rewards. In partnership with SessionM -- a platform that focuses on improving engagement with customers and taking extensive data for a thorough analysis, the restaurant now offers a program that is flexible and easy to redeem.
The new program boasts "real-time rewards experiences" offering new options that steer away from classic food rewards while extending to local opportunities. The chain will also offer consumers the ability to earn points online through social media rather than requiring patrons to come into the restaurant.
The new loyalty program from TGI Friday's aims to bring attention to the chain's social media platforms, while advancing what it can offer visitors to make the overall package more appealing to all users.
Extensive Restaurant Loyalty Programs
TGI Friday's Offers Specific Rewards with a New Point System
Trend Themes
1. Personalized Loyalty Programs - By offering specific rewards and leveraging data analysis, businesses can create personalized loyalty programs that cater to individual customer preferences and increase engagement.
2. Mobile Loyalty Programs - Implementing mobile platforms and social media integration allows businesses to offer customers the ability to earn and redeem loyalty points conveniently, anytime and anywhere.
3. Diversification of Loyalty Program Rewards - Expanding loyalty program rewards to include options beyond traditional food rewards, such as local opportunities, enhances customer experiences and attracts a wider range of users.
Industry Implications
1. Restaurant Industry - Implementing innovative loyalty programs can help restaurants differentiate themselves from competitors, increase customer retention, and drive overall sales.
2. Marketing and Customer Engagement Industry - The development and management of personalized and mobile loyalty programs offer opportunities for marketing and customer engagement companies to provide innovative solutions.
3. Social Media and Technology Industry - Leveraging social media platforms and integrating technology into loyalty programs opens up disruptive innovation opportunities for companies in the social media and technology industry.