Talking on the phone while driving is dangerous, but you can crank up the danger level even more if you text message while driving... For one young British woman, texting while driving has resulted in a prison sentence. Even worse, she killed someone while texting. Engadget reports, "Rachel Begg, who was found to have used her cellphone nine different times in the 15 minutes prior to crashing into a grandmother's vehicle and subsequently killing her, was recently found guilty and sentenced to four years in prison. To make matters worse, Begg was driving nearly 70 miles-per-hour on a dark, rainy night..."
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Text Messaging Induced Crashes
British Teen Imprisoned
Trend Themes
1. Text While Driving Prevention - There is a growing need for technology that can make it impossible for drivers to send texts while driving.
2. Distracted Driving Education & Promotion - Businesses offering services that will reach and educate drivers on the dangers of distracted driving will find a large market in need of such education.
3. Smartphone Monitoring Solutions - There is currently a demand for smartphone software that can monitor driver activity and alert users if rules are being broken.
Industry Implications
1. Automotive Industry - The industry can create a new segment that markets on the premise of safety for the end-user and offers technology that prevents texting and driving.
2. Healthcare Industry - The healthcare industry can offer education and psychological help to victims of smartphone-related car accidents.
3. Software Industry - There is a need for a software that can monitor the use of smartphones among drivers and alert them with notifications.