Many consumers are seeking to avoid sugary soft drinks and juices in favor of healthier refreshment alternatives, which is seeing brands respond with products like Tetley Cold Infusions. Positioned as a fruity water enhancement product, the solution has been developed especially for use in cold water to add a burst of flavor that doesn't require any prior preparation. The product comes in nine flavor options and is competitively priced to make it as applicable for savvy shoppers as possible.
The product will be supported this summer by an extensive marketing campaign, and was further explained by Marketing Manager for Tetley Cold Infusions Cassie Shuttlewood who said, "Tetley is one of two major brands in this area and as distribution and awareness grows it looks set to be an exciting summer for Cold Infusions. This is our second summer season for the range which has already delivered over £0.8m in sales in 12 months."
Fruity Water Infusion Products
Tetley Cold Infusions is Launching in Nine Flavor Varieties
Trend Themes
1. Healthy Beverage Alternatives - The rise of consumers seeking healthier beverage alternatives has created a demand for beverage brands to innovate in this space.
2. Fruit-infused Beverages - The popularity of fruit-infused beverages has led to brands like Tetley Cold Infusions developing products in this category to meet consumer demand.
3. Convenient Flavor Enhancements - The need for quick and easy flavor enhancements has created an opportunity for brands to create convenient solutions like Tetley Cold Infusions.
Industry Implications
1. Beverage - The beverage industry can innovate by creating healthier and more convenient beverages like fruit-infused water enhancers.
2. Marketing - The popularity of healthy and convenient beverage options presents an opportunity for marketers to develop campaigns that highlight these features and reach a wider audience.
3. Retail - The demand for healthy and convenient beverages has created an opportunity for retailers to stock and promote products like Tetley Cold Infusions to meet consumer demand.