Maison Tess, the renowned Canadian home brand, recently expanded its portfolio with the introduction of its first homeware line, called Tess Living. The new collection includes home fragrances, home accents, and tableware, "creating harmony throughout the home for functional everyday use." Tess Living aims to unpretentiously add character into any room of your home with its timeless and unifying elements. With a focus on love and simplicity, the range will evoke a romantic and nostalgic aesthetic that will elevate any space.
Laura Nezri Chetrit, Founder & Creative Director of Maison Tess, commented on the new collection: "Just like your personal style, we want your rooms to come to life as an extension of your personality and your lifestyle. Our products become a part of your reality as they let you embrace the practicality that lies in the beauty of the mess. Your home should be a reflection of who you are — no filter needed."
Elevated Homeware Lines
Home Brand Maison Tess Launched Its First Homeware Line, Tess Living
Trend Themes
1. Homeware Brand Expansion - There is a disruptive innovation opportunity to introduce new product lines with an emphasis on creating harmony and unifying elements within the home.
2. Functional Home Accessories - There is a disruptive innovation opportunity to create practical yet stylish home accessories that evoke a romantic and nostalgic aesthetic.
3. Personalized Home Design - There is a disruptive innovation opportunity to tailor homeware designs to a customer's personality and style.
Industry Implications
1. Home Goods Industry - The home goods industry can capitalize on the trend of elevated homeware lines by expanding their product lines with timeless and unifying elements.
2. Fragrance Industry - The fragrance industry can merge with the home goods industry by creating scents that complement homeware collections.
3. Tableware Industry - The tableware industry can explore opportunities to create functional yet stylish tableware that complements elevated homeware collections.