This Tesco Father’s Day campaign follows real people as they shop inside one of the retailer's locations. The advert shines a spotlight on fathers and their kids and aims to show appreciation for dads while recognizing that it's not always easy for everyone to do so.
Released in June of last year, the campaign captures unassuming Tesco visitors as they listen to a loud speaker announcement while in store. Instead of hearing about promotions and discounts, the dads featured in this ad realize that each message they're hearing is actually from their child. The messages include proclamations of love and appreciation for the support offered by the various fathers to their children.
Featuring families of different ages, this sentimental Tesco Father's Day campaign celebrates dads while capturing the attention and emotions of the retailer's core audience.
Dad-Celebrating Grocer Ads
This Tesco Father’s Day Campaign is Appreciative and Sentimental
Trend Themes
1. Emotional Advertising - Opportunity for brands to create impactful campaigns that evoke strong emotions in their target audience.
2. Real People Marketing - Using real customers or individuals in marketing campaigns to create authenticity and relatability.
3. Appreciation for Dads - Growing consumer demand for celebrating fathers and promoting appreciation for their role.
Industry Implications
1. Retail - The grocery industry and other retailers can use emotional advertising to connect with their customers on a deeper level.
2. Marketing - Marketing agencies and professionals can explore the use of real people in campaigns to increase brand authenticity and engagement.
3. Family and Parenting - Businesses in the family and parenting sector can leverage the trend of appreciating dads to develop products and services that cater to their needs.