Terza Luna is a quaint tea, tisanes and spices shop in Bari, Italy, that recently started producing its own line of packaged iced teas. The curious range sees the iced tea contained in small circular jars that make resealing between sips and convenient transportation easy.
The wholesome looking range is actually sold in kits, making the preparation of natural iced tea quick and convenient, in addition to being easily portable. The glass jars also make a particularly sustainable packaging solution given that they can be later reused as a water container or for any number of other uses.
The typographic choices for the Terza Luna iced tea kits are whimsical and wholesome and will likely inspire confidence in the quality of the product.
Natural Iced Tea Kits
The Terza Luna Shop in Bari is Now Producing Its Own Iced Teas
Trend Themes
1. Packaged Iced Teas - Opportunity for disruptive innovation lies in creating unique and premium flavors of packaged iced teas.
2. Sustainable Packaging Solutions - There is potential to disrupt the packaging industry by developing eco-friendly and reusable packaging solutions like glass jars.
3. Wholesome Food and Beverage Products - Creating natural and convenient food and beverage products can disrupt the market and cater to health-conscious consumers.
Industry Implications
1. Beverage - The beverage industry can explore new flavor combinations and packaging formats for packaged iced teas.
2. Packaging - Innovative sustainable packaging solutions like reusable glass jars can disrupt traditional packaging practices.
3. Food - The food industry can tap into the trend of natural and convenient products by offering wholesome and portable food options.