The guard house easily stands as a symbol of authority, yet the photo series titled Territory by Reinis Hofmanis, a Latvian photographer, focuses on the poetic dichotomy between such a profession and the outside world. While the job is to keep people in check when entering and exiting certain premises, the guard house itself becomes a sort of prison for the worker as well.
Lonely and claustrophobic, Territory by Reinis Hofmanis humanizes the security guard in order to create a series that speaks to the heart of onlookers. Completely arresting, it also focuses on "that moment of tension, absurdity, and even loneliness when the guard registers what's going on is precisely what Hofmanis has sought to capture," as noted by Mark Wilson of Fast Co. Design.
Guard House Photography
Territory by Reinis Hofmanis Humanizes Such a Lonely Profession
Trend Themes
1. Humanizing Professions - There is a disruptive innovation opportunity for companies to create products and services that humanize traditionally isolated professions such as security guards.
2. Artistic Approaches to Workplace - The use of artistic approaches in workplaces, such as photography, can create opportunities for a more meaningful work experience for employees.
3. Emphasizing Worker Well-being - Employers who emphasize the well-being of their workers can create job satisfaction and productivity that lead to more profitable businesses.
Industry Implications
1. Security Services - Innovation in security service companies that prioritize the well-being of their guards will result in increased job satisfaction and lower turnover rates.
2. Art and Photography - Art and photography industries can collaborate with companies to use their skills to bring new meaning and emotional connection to typically mundane professions.
3. Wellness and Workplace - Businesses can invest in wellness programs and initiatives that improve the physical and emotional well-being of their employees.