This terrifying Halloween prank by Sony Pictures Russia promotes the horror film ’Telekinez’ at a party. Around this time, you’re more susceptible to pranks and scares, but this one comes in quite an unexpected way.
When visiting the washroom, partiers wash their hands as usual with a white bar of soap. When they begin to lather up, their hands begin to drip with red liquid that looks like they’re washing fresh blood from their hands. After some slight freaking out, the intent of the prank is that the people will grab a paper towel that is printed with an ad for the movie.
The reactions for the prank seem to be mixed and not totally scream-inducing, but it’s still a fun way to create some scares an hopefully a few more movie-goers on Halloween.
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Trend Themes
1. Interactive Pranks - The use of technology in pranks to create interactive and unexpected experiences.
2. Experiential Marketing - Creating memorable brand experiences through immersive and engaging marketing activations.
3. Branded Entertainment - Using pranks and stunts to promote products or movies in a fun and memorable way.
Industry Implications
1. Film and Entertainment - Using pranks as a promotional tool to engage and attract audiences to movies.
2. Event Planning - Incorporating interactive pranks and experiential marketing in events to enhance attendee engagement.
3. Advertising and Marketing - Leveraging branded entertainment and immersive experiences to create buzz and increase brand awareness.