The Terra Nova Bothy Bag is an emergency shelter for those seeking out a way to stay prepared for anything when heading out on an adventure, excursion or hike in the natural environment. The shelter comes in a number of size options that will house up to 12 people at once and weighs in at just 21-ounces. The shelter can be quickly set up for use in mere moments by simply unpacking it and getting inside; the body form of the people inside act as the structure to keep it in place and upright.
The Terra Nova Bothy Bag is capable of being used in harsh conditions to create a microclimate that is perfectly warm and humid to keep rain, snow and wind at bay.
Pop-Up Emergency Shelters
The Terra Nova Bothy Bag Offers Shelter for Up to Four People
Trend Themes
1. Emergency Shelter Solutions - Businesses can focus on creating innovative and sustainable emergency shelters for adventurers and hikers.
2. Portable Pop-up Structures - Creating portable and easy-to-set-up structures for temporary shelter during natural disasters can be a disruptive innovation opportunity.
3. Eco-friendly Adventure Gear - Entrepreneurs can look into developing eco-friendly and sustainable adventure gear, such as the Terra Nova Bothy Bag.
Industry Implications
1. Outdoor Recreation - Companies in the outdoor recreation industry can focus on producing emergency shelter solutions like the Terra Nova Bothy Bag.
2. Disaster Relief - Manufacturing portable and easy-to-set-up structures for temporary shelter during natural disasters can disrupt the disaster relief industry.
3. Sustainability - Developing sustainable and eco-friendly adventure gear, like the Terra Nova Bothy Bag, can be an innovative opportunity for companies in the sustainability industry.