'Terminal 3' is an AR production that recently premiered at the Tribeca Film Festival. The part-fiction, part-documentary experience tasks users with deciding on the fates of six characters as they pass through Terminal 3, the real-life terminal in Abu Dhabi International Airport where thousands of Muslims go through US Customs and Border Protection on their way to the states.
Putting users in the position of power in this exchange, rather than putting them in the position of the traveler, is an interesting take on the issue. Through AR, users ask the Muslim travelers questions and work to ascertain whether or not they are safe to be granted access to the US. Those AR figures are in fact real Muslims that Asad J. Malik, the director of Terminal 3, interviewed to get the documentary footage.
Poignant AR Traveling Experiences
1RIC's 'Terminal 3' Tasks Users with Interrogating Passengers
Trend Themes
1. AR Documentary Experiences - Businesses can fund/partner with creators to develop AR experiences that allow users to experience and interact with real-life events and scenarios in a unique and impactful way.
2. Empathetic User Experiences - Businesses can create products and services that put users in positions of power and empathy to foster greater understanding and connection with important social and cultural issues.
3. Interactive Storytelling - Businesses can use technology to enable users to engage with and shape the direction of stories and narratives to create immersive and personalized experiential marketing campaigns.
Industry Implications
1. Entertainment - Entertainment companies can use AR to create immersive and interactive experiences that blur the line between real-life and fiction, and offer unique and unforgettable experiences for audiences.
2. Travel and Tourism - Travel and tourism companies can leverage AR technology to provide customers with unique, interactive, and educational experiences that showcase the history, culture, and diversity of different destinations.
3. Education - Education institutions can use AR technology to create engaging and interactive learning experiences that allow students to better understand and empathize with complex and important issues, like immigration and cultural exchange.