Fat Bastard Burrito, which was recently acquired by Mary Brown's Chicken, recently launched its new Tequila Lime Chicken Empanada and new Beans & Cheese Empanada.
The launch of the new empanada marks the brand's first-ever release of an empanada product. In fact, this release makes Fat Bastard Burrito the first quick serve burrito restaurants in Canada to sell empanadas.
The Tequila Lime Chicken Empanada consists of baked chicken paired with shredded cheese, tequila lime sauce, and jalapenos, all wrapped up and sealed in a white taco shell that's been deep fried. On the other hand, the new Beans & Cheese Empanada consists of pinto beans, baked beans, shredded cheese, buffalo sauce, jalapenos, and cilantro, all wrapped up in a deep fried wheat taco shell. Both are available now for a limited time.
Tequila Lime-Infused Empanadas
Fat Bastard Burrito Just Added a New Tequila Lime Chicken Empanada
Trend Themes
1. Empanada Diversification - Quick serve restaurants can expand their menu offerings by introducing new empanada flavors to offer diverse options to consumers.
2. Alcohol-infused Food - Alcohol-infused food items offer a unique, attention-grabbing flavor profile that can attract customers seeking novel dining experiences.
3. Limited Time Offerings - Limited time offerings allow companies to test out new products without committing to long-term menu additions, while creating a sense of urgency for customers to try them.
Industry Implications
1. Quick Serve Restaurants - Quick Serve Restaurants can diversify their offerings by creating new empanada flavors infused with novel ingredients or cuisines, to appeal to a wider range of customers.
2. Alcohol and Beverage Industry - Alcohol and beverage companies can partner with restaurants to create innovative, alcohol-infused food products to expand their product portfolio and reach a broader consumer base.
3. Food and Beverage Manufacturing - Food and beverage manufacturers can develop and market pre-packaged alcohol-infused food products, such as empanadas, to capitalize on the growing demand for unique and convenient snack options.