Superbird is a premium, ready-to-drink tequila-based cocktail that offers a fresh twist on the classic Paloma cocktail. The canned drink is made with 100% blue agave tequila from plants that were grown and processed in Tequila, Mexico, plus natural grapefruit juice, sparkling water and agave nectar for sweetness.
This canned cocktail simplifies the enjoyment of a Paloma, which is traditionally made by mixing tequila with lime juice and a grapefruit-flavored soda, and serving it over ice.
The ready-to-drink cocktail is free from added sugars and artificial ingredients and it sets itself apart as the first spirits-based cocktail in the Molson Coors product portfolio. According to David Coors, "this is the first of many products in the wine and spirits category you can expect from Molson Coors."
Carbonated Tequila-Based Cocktails
Superbird is Made with Fruit Juice, Agave and Sparkling Water
Trend Themes
1. Premium Ready-to-drink Cocktails - The market opportunity is for more brands to create premium canned cocktails with higher quality ingredients.
2. Low-calorie Canned Cocktails - There is demand for refreshing, low-calorie ready-to-drink cocktails made with all-natural ingredients.
3. Spirit-based Canned Drinks - There is a growing demand for canned drinks made with premium spirits like tequila rather than beer or malt beverages.
Industry Implications
1. Alcoholic Beverages - Premium ready-to-drink and low-calorie canned cocktails are a potential trend for the alcoholic beverage market.
2. Canned Beverages - More alcoholic beverage companies could invest in canned cocktail production as the consumer demand for convenience increases.
3. Spirits and Wine - There could be an opportunity for spirits and wine companies to expand their portfolios to include ready-to-drink cocktails, such as Molson Coors did with Superbird.