Rock Steady Spirits' Tepache Hi-Ball shares a convenient way for consumers to enjoy a fermented probiotic drink that originated from Mexico that's traditionally made from the skins and core of pineapples. According to the brand, this batch used with over a ton of pineapples that were cut down by hand—more than 600 pounds of pineapple skins—as well as other ingredients like real whole cinnamon, clove, reverse osmosis water and cane sugar. With 100% agave tequila and a hint of salt, the drink was carbonated to a high level, then canned.
Tepache is rapidly becoming an up-and-coming household drink in North America due to its unique flavor profile and cultural appeal, offering a refreshing alternative to mainstream beverages. While its tangy, spiced and effervescent characteristics resonate with consumers seeking new and authentic taste experiences, the high-ABV content of this version satisfies a desire for intensity.
High-ABV Pineapple Drinks
Rock Steady Spirits' Tepache Hi-Ball Comes in at 7.5% ABV
Trend Themes
1. High-abv Pineapple Drinks - The trend of high-alcohol content pineapple drinks can disrupt the beverage industry by creating a new category of drinks with unique and authentic taste.
2. Fermented Probiotic Drinks - The trend of fermented probiotic drinks offers an opportunity to disrupt the health and wellness industry, where consumers increasingly seek functional and nutritious beverages.
3. Canned Cocktails - The trend of canned cocktails presents a disruptive innovation opportunity for the alcohol industry, making it easier for consumers to enjoy high-quality cocktails on the go.
Industry Implications
1. Beverage - The beverage industry can leverage the trend of high-ABV pineapple drinks to create new products and target a niche market of consumers seeking unique and intense taste experiences.
2. Health and Wellness - The health and wellness industry can leverage the trend of fermented probiotic drinks to introduce new products that offer functional benefits and appeal to health-conscious consumers.
3. Alcohol - The alcohol industry can leverage the trend of canned cocktails to enter new markets and offer convenience to consumers who prefer high-quality cocktails without visiting a bar or restaurant.