This aloe-infuse skincare line is named Tenzing to honor Sherpa Tenzing Norgay, who was one half of the two-man team that climbed Mount Everest more than 60 years ago. To honor this courageous adventurer, the skincare line features an illustrated image of Mount Everest for a logo.
Tenzing is a simply packaged brand that uses a black, white and orange color palette. To differentiate the products, each bottle is one of the three colors. They are each topped with an alternating lid color and text in an alternate color. This style is to ensure the brand's image remains cohesive throughout the packaging and each color is present on each bottle or package.
The design of the packing was created by Mash Creative and Socio Design. The ultimate goal was to incorporate a masculine vibe while maintaining a strong influence of the great Mount Everest.
Adventurous Skincare Brands
This Male Skincare Line Honors Mt. Everest Conqueror Tenzing
Trend Themes
1. Aloe-infused Skincare - Opportunity for creating skincare products that utilize the soothing and healing properties of aloe.
2. Brands Honoring Historical Figures - Disruption opportunity in creating skincare brands that pay homage to historical figures or events for unique brand storytelling.
3. Coordinated Packaging Design - Opportunity to create packaging that utilizes coordinated colors and designs for a cohesive brand image.
Industry Implications
1. Skincare - Disruptive innovation potential in the skincare industry by incorporating aloe-infused products and unique brand storytelling.
2. Design - Opportunity for design agencies to create coordinated packaging designs that enhance brand image and appeal.
3. Historical Branding - Opportunity to develop brands that honor historical figures or events, using their stories as a unique selling point in various industries.