Earlier this year, Katrina Heschel presented her idea for a driver safety app called 'ten&two' at a Protohack Vancouver Event. Using the concept of gamification and tangible rewards, the app works to prevent accidents caused by distracted driving.
'ten&two is a mobile app that rewards drivers with points for each kilometer they travel without checking their phone. Drivers can also earn additional points for driving safely though areas that are known to be more dangerous. These points can then be redeemed for special offers from corporate sponsors. As an added incentive, drivers can compete against their friends and family to see who is the safer driver.
While the app is still in the early stages of development, the gamified model and friendly competition could help to reduce the number of accidents caused by distracted driving.
Gamified Distracted Driving Apps
The 'ten&two' App Rewards Drivers for Not Checking Their Phone
Trend Themes
1. Gamification of Driver Safety - The 'ten&two' app demonstrates the trend of using gamification to incentivize safe driving behaviors, potentially leading to the development of more gamified driver safety apps.
2. Reward-based Driving Apps - The concept of 'ten&two' app, which rewards drivers with points for not checking their phone while driving, showcases the trend of reward-based apps that motivate better driving habits.
3. Competitive Driver Safety Apps - The 'ten&two' app's feature of allowing drivers to compete against friends and family to determine who is the safer driver highlights the trend of competitive driver safety apps.
Industry Implications
1. Mobile Apps - The development of apps like 'ten&two' that gamify driver safety demonstrates opportunities for innovation and growth within the mobile app industry.
2. Automotive - The trend of gamifying driver safety with apps like 'ten&two' presents opportunities for disruptive innovation within the automotive industry, particularly in the realm of connected car technology.
3. Insurance - The use of gamification and rewards to encourage safe driving behaviors, as seen in the 'ten&two' app, could disrupt the insurance industry by incentivizing customers to drive more responsibly and potentially reduce their insurance premiums.