Leave it to fashion-savvy tennis queen Maria Sharapova to bring denim to the courts. The 22-year-old Russian professional tennis player rocked a head-to-toe blue ensemble at the Roland Garros 2009 French Open.
Maria Sharapova wore what looked like a denim visor, blazer and simulated jean tennis dress to the Grand Slam tennis tournament in Paris, France earlier this month.
Of course, it wasn't real denim, as it would be impossible to perform well on the courts in stiff jean material, but the azure colors she chose were very reflective of the fabric that's so in this season.
Maria Sharapova has aced yet another fashion look!
Tennis Denim
Maria Sharapova Brings Blue Jeans to the Court at French Open
Trend Themes
1. Athletic Wear Fashion - Opportunity for brands to incorporate fashionable athletic wear in their offerings.
2. Sustainable Denim - Opportunity for innovation in eco-friendly denim fabrics for athletic apparel.
3. Sports Fashion Endorsements - Opportunity for athletes to collaborate with fashion brands to create unique looks for sports events.
Industry Implications
1. Athletic Apparel - Opportunity for brands to incorporate sustainable denim as a trendy and functional material for athletic wear.
2. Fashion - Opportunity for fashion brands to collaborate with athletes to create unique and fashion-forward athletic wear looks.
3. Sports Marketing - Opportunity for athletes and sports events to attract fashion brand sponsorships by incorporating trendy and unique fashion looks in their performances.