Between the ripped abs and lip-licking from Francisco Lachowski in this Tendencias December 2009 cover shoot, I'm sold. Never mind that photographer Marcelo Capizzano did an excellent job at blending lighthearted fun and men's fashion--give me more abs!
Tongue-wagging aside, the Tendencias December 2009 cover shoot gives us a great insight into men's streetwear, from pork pie hats to dressed-down suiting. See more shots from the pictorial above.
Implications - Consumers are attracted to designs that utilize some sort of sex appeal. Products that are sensual grab customers' attentions through its ability to seduce. Companies could create more of their items with this provocative element in mind to appeal to a wider audience.
Shirts as Faces
Tendencias December 2009 Cover Shoot Emphasizes Fun (and Ripped Abs)
Trend Themes
1. Sensual Design - Designs that utilize sex appeal can grab customer attention and seduce them, presenting an opportunity for companies to create more provocative products.
2. Men's Streetwear - The Tendencias December 2009 cover shoot highlights the popularity of men's streetwear, indicating an opportunity for companies to cater to this fashion trend.
3. Blending Fun and Fashion - The blend of lighthearted fun and men's fashion in the Tendencias December 2009 cover shoot showcases the potential for companies to create products that combine entertainment and style.
Industry Implications
1. Fashion - The Tendencias December 2009 cover shoot emphasizes innovative approaches to men's fashion, encouraging the fashion industry to explore new design concepts.
2. Advertising and Marketing - The use of sensual and provocative elements in design highlights an opportunity for the advertising and marketing industry to leverage sex appeal to attract customers.
3. Photography - Photographer Marcelo Capizzano's job of blending fun and fashion provides an example for the photography industry to explore creative ways of capturing the essence of a brand or concept.