The TEMPTATIONS™ brand, a proud member of Mars, is taking a unique approach to engage the next generation of cat parents by entering the gaming industry. In collaboration with Misfits, a prominent esports organization, the brand has introduced a groundbreaking pilot program for Mars Petcare. As part of this innovative initiative, TEMPTATIONS and Misfits will leverage Misfit's influential network of premium creators to connect with a global audience.
The collaboration will include content amplification through popular cat-loving influencers, such as Aimsey and Twitch sensation Ranboo. As an element of their collaborative partnership, the TEMPTATIONS™ brand recently launched a new pop-up at the inaugural Misfits Live event on October 7, held at The Fillmore in Miami Beach.
Esports Pet Treat Partnerships
Temptations Connects with Misfits to Launch a New Pilot Program
Trend Themes
1. Branding Partnerships in Esports - Opportunity for brands to collaborate with prominent esports organizations and leverage their influencer network to connect with a global audience.
2. Cross-industry Collaboration in Gaming - Brands outside of the gaming industry, like Mars Petcare, are entering the gaming industry to engage the next generation of consumers.
3. Content Amplification Through Influencers - Brands can amplify their content by partnering with popular influencers, such as Aimsey and Twitch sensation Ranboo, to reach a wider audience.
Industry Implications
1. Petcare - Petcare industry can explore partnerships with esports organizations to engage with the gaming community and reach a new market segment.
2. Gaming - Gaming industry has the opportunity to collaborate with brands outside of traditional gaming sectors, like Mars Petcare, to diversify their offerings and attract new audiences.
3. Influencer Marketing - Influencer marketing industry can benefit from collaborations between brands and influencers to amplify brand content and drive engagement.