Heineken's Tell Us Your Tradition campaign recognizes that people have been missing out on being able to celebrate with friend and family for two years, and now is the time to experience traditions new and old. The campaign kicked off with a pop-up activation that invites Canadians to turn themselves into the stars of billboards at Yonge-Dundas Square.
Passersby have the chance to see themselves on the big screen in almost real-time while enjoying a complimentary Heineken or Heineken 0.0. These billboards in the busy city will be around until the end of the month of December and people are also invited to celebrate the spirit of the season by sharing their own #perfectlyimperfecttradition on social media.
Consumer-Focused Festive Billboards
Heineken's Tell Us Your Tradition Puts People on Billboards
Trend Themes
1. Interactive Billboards - The use of interactive billboards that allow people to insert themselves in real-time could increase brand engagement and promote social media sharing.
2. Consumer-generated Content - Brands can leverage consumer-generated content on social media to drive engagement and build brand loyalty with personalized and relatable content.
3. Experiential Marketing Campaigns - Experiential marketing campaigns that provide unique and memorable experiences for consumers could drive brand awareness and customer acquisition.
Industry Implications
1. Advertising - Interactive billboards could disrupt traditional advertising methods by creating more engaging and personalized experiences for consumers.
2. Beverage - Beverage companies can leverage experiential marketing campaigns to differentiate themselves in crowded markets and build brand loyalty among consumers.
3. Social Media - The use of consumer-generated content on social media can disrupt traditional marketing methods and provide a more authentic and relatable image for brands.