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Melissa and Telfar Debut the 'Telly Jelly' Capsule in Three New Colorways

Reprising their collaborative efforts, Melissa and Telfar have united for yet another installment of their new 'Telly Jelly' collection. Dominated by shades of 'Black,' 'Brown,' and 'Pink,' the collection consists of Telfar's iconic shopping bag and Melissa's universally appealing unisex sandal designs.

The Melissa x Telfar 'Jelley Slide' boasts a futuristic design with three over-foot stripes and a small heel. It is reminiscent of the popular jelly slides from the 2000s, which featured specks of glitter encased within. The Telfar logo becomes the strap's design for this silhouette. The bag is similarly designed with a water-resistant finish and four straps for carrying.

The 'Telly Jelly' collection from Telfar and Melissa is available starting August 14, with a wider release coming on August 21.
Trend Themes
1. Retro-inspired Footwear - The Telly Jelly collection features a futuristic take on the popular jelly slides from the 2000s, incorporating specks of glitter and a small heel.
2. Collaborative Fashion Collections - Melissa and Telfar continue their collaborative efforts with the release of the Telly Jelly capsule, combining their unique design aesthetics.
3. Water-resistant Accessories - The Telly Jelly bag from Melissa and Telfar features a water-resistant finish, offering durability and practicality in addition to style.
Industry Implications
1. Fashion Retail - The Telly Jelly collection presents an opportunity for fashion retailers to tap into the demand for retro-inspired footwear with a futuristic twist.
2. Accessories Manufacturing - The collaboration between Melissa and Telfar showcases the potential for innovative partnerships in the accessories manufacturing industry, resulting in unique and sought-after products.
3. Fashion Design - The water-resistant feature of the Telly Jelly bag highlights the potential for integrating functional elements into fashion designs, enhancing their appeal and versatility.

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