The Wall Street Journal is reporting that social media company Facebook is developing an app that would bring video to your television set-top box. The unnamed application would bring video content to your TV, enabling you to stream premium curated video content through a television set-top box such as Apple TV.
This move is part of a shift from a mobile-first approach to one that is primarily video-first. The app would conceivably improve quality ad opportunities by targeting those streaming videos on their TVs, according to Venture Beat. This new vehicle for video advertising would allow Facebook to expand beyond mobile or computer screens, increasing ad load and dollars.
This follows set-top box apps from YouTube and Periscope on Twitter.
TV Box Video Apps
Facebook is Reportedly Developing a Video for Television Set-Top Box Application
Trend Themes
1. Video-first Approach - Facebook's development of a video app for TV set-top boxes signifies a shift towards prioritizing video content and advertising opportunities.
2. Premium Curated Video Content - The introduction of an app for TV set-top boxes opens up the potential for streaming exclusive, high-quality video content.
3. Expansion of Video Advertising - Facebook's move into TV set-top boxes allows for increased ad load and revenue by reaching users on their television screens.
Industry Implications
1. Social Media Platforms - The development of video apps for TV set-top boxes presents a disruptive innovation opportunity for social media platforms to compete with traditional TV networks.
2. Television and Entertainment - The integration of video apps into TV set-top boxes opens up new possibilities in the television and entertainment industry for delivering premium content and monetizing it through advertising.
3. Digital Advertising - The expansion of video advertising onto TV set-top boxes creates opportunities for digital advertising companies to tap into a new advertising channel with increased ad load and viewership.