MTV reality show Teen Mom depicts teen parents and their struggle with the reality of bearing a child at a young age. Many teenagers who have these unplanned pregnancies don't realize that their lives have to be put on hold to raise a child.
This MTV Teen Mom spot shows teen moms who are living their lives, which includes partying and going out late at night while neglecting their young child. The hero in the commercial is the child's teddy bear, which comes to life to help both the child and the mom out.
The MTV Teen Mom commercial not only promotes the show but acts as a PSA that you can't do the stuff other teens do when you have a child.
Motherly Stuffed Animals
The MTV Teen Mom Spot Reminds Teens That Some Things are More Important
Trend Themes
1. Reality TV Parenting - Opportunity for disruptive innovation in creating reality TV shows that highlight the challenges and responsibilities of parenting at a young age.
2. Interactive Advertising - Opportunity for disruptive innovation in developing interactive advertisements that engage viewers emotionally and effectively convey social messages.
3. Digital Parenting Resources - Opportunity for disruptive innovation in creating digital platforms and resources that educate and support young parents in navigating parenthood.
Industry Implications
1. Reality TV - Opportunity for disruptive innovation in the reality TV industry to create more informative and educational content that addresses important social issues.
2. Advertising - Opportunity for disruptive innovation in the advertising industry to create impactful campaigns that blend entertainment with social messaging.
3. Technology and Parenting - Opportunity for disruptive innovation in the technology industry to develop innovative solutions and resources to support young parents in their parenting journey.