In order to get young consumers thinking differently about teen acne treatments, Frezyderm created a lifestyle-based range of skincare products that set themselves apart from many other comparable products in the category that are strictly pharmaceutical. In the same way that adult consumers are easily able to find sophisticated solutions with micellar water and formulas that suit an active lifestyle, teens with acne-prone skin can now discover the paraben-free range from Frezyderm.
The dermatologically tested acne product range includes options like the 'active foam plus,' the 'aquatic serum' and a 'micellar water,' each of which is presented as a sleek and appealing skincare product rather than a specific treatment for first and foremost dealing with acne.
Lifestyle-Centric Acne Treatments
Frezyderm's Teen Acne Treatments Destigmatize the Skin Condition
Trend Themes
1. Lifestyle-centric Skincare - Opportunity for skincare brands to create lifestyle-oriented products that go beyond traditional treatment-focused solutions and target specific consumer segments.
2. Teen Acne Stigma Reduction - Potential to develop innovative acne treatments that destigmatize the condition among teenagers and offer them effective and appealing skincare options.
3. Paraben-free Product Range - Demand for paraben-free skincare products presents an avenue for companies to develop and market acne treatments that cater to health-conscious consumers.
Industry Implications
1. Skincare Industry - There is an opportunity for skincare companies to innovate and develop products that address the lifestyle-oriented needs of consumers and focus on specific skin conditions.
2. Teen Personal Care Market - Brands can tap into the teen personal care market by creating acne treatments and skincare products that embrace youth culture and promote self-confidence among teenagers.
3. Natural Beauty Industry - The rising demand for paraben-free and natural skincare products presents opportunities for the natural beauty industry to develop effective acne treatments without compromising on ingredients.