Dunkin' is celebrating golf season and the start of the 2026 US Open tournament with the launch of two fruity new Tee drinks.
A clever play on a classic golf pun, the new Tee drinks combine iced black tea with fruity flavors to create refreshing summertime sippers. The new Peach Tee Dunkin' Zero pairs iced black tea with a zero-sugar energy drink and sweet peach flavors. On the other hand, the new Raspberry Tee Lemonade combines ice black tea with lemonade and raspberry flavors. Both of the drinks are technically limited-time offerings, however, they can be custom-ordered off the brand's regular menu.
To celebrate the new drinks, the brand ran a promotion for a free Tee Cup Holder on Thursday, June 18, for guests who purchased any beverage at participating Dunkin’ restaurants.
Fruity Golf-Inspired Teas
Dunkin' Has Two New Tee Drinks for Golf's 2026 US Open
Trend Themes
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Sport-themed Refreshments — Seasonal beverages tied to major athletic events create space for brands to turn fan rituals into limited-time flavor experiences with strong social and promotional appeal.
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Menu-hack Limited Editions — Products that begin as short-term releases but remain custom-orderable blur the line between scarcity and personalization, supporting flexible demand without permanent menu complexity.
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Zero-sugar Energy Teas — Fruit-forward iced teas with functional, low-sugar energy cues reflect a growing opportunity at the intersection of refreshment, wellness positioning, and afternoon beverage routines.
Industry Implications
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Quick-service Restaurants — Chain restaurants are using playful beverage launches and branded giveaways to extend visit frequency beyond core food occasions and into lifestyle-driven moments.
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Ready-to-drink Beverages — Hybrid tea, lemonade, and energy formats signal a shift toward layered flavor profiles that compete across refreshment, functionality, and indulgence categories.
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Sports Marketing — Golf tournament tie-ins demonstrate how beverage brands can translate live-event excitement into accessible consumer products and collectible promotional merchandise.