Ted Baker’s SS13 range is inspired by Finishing School, a sartorial establishment where old-fashioned manners and exceptional style always top the class. To promote the new line, Ted Baker has created an interesting social media campaign that sees the brand asking its ‘students’ to submit artistic interpretations of the campaign taglines to be submitted from anywhere in the world via Instagram and Twitter, as long as it's accompanied by the hashtag #TedBakerLines.
Once 500 lines have been written, everyone who entered correctly and in time gets a reward of an exclusive limited edition Ted Baker tote bag. the best entries will be displayed on the site and Facebook page with spot prizes given each day for stylish, inventive or funny ways to write the line. Ted will unveil a new line everyday.
Social Media-Fueled Motto Campaigns
This Ted Baker SS13 Campaign Encourages Tweeting Taglines
Trend Themes
1. Social Media-fueled Motto Campaigns - Opportunity for brands to engage their audience and encourage user-generated content through social media platforms.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage social media campaigns to promote new collections and generate buzz around their brand.
2. Advertising - Advertising agencies can create innovative campaigns that leverage social media to engage consumers and amplify brand messages.
3. Social Media Marketing - Companies specializing in social media marketing can provide strategies and services to brands looking to harness the power of user-generated content and social media campaigns.