There are countless brands dedicated to caring for a consumer's every technology accessory need, but the majority of them favor designs that are strictly utilitarian and often, less than aesthetically pleasing—but with its new tech accessory collection, UO_TUNE_IN, Urban Outfitters is set to remedy this.
UO_TUNE_IN introduces a range of aesthetically pleasing accessories for modern technology consumers, including everything from iPhone travel chargers and portable power banks to colorful circular power strips. For the nostalgic consumer, there's also products like the Bluetooth Cassette Boombox, which offers the best of both worlds with wireless music streaming via Bluetooth and a functional tape deck to play cassettes in.
As a whole, the charming tech accessory collection from Urban Outfitters favors softly sculpted rounded corners, retro details and bold photo-worthy colors that Millennials will adore.
Millennial-Targeted Tech Accessories
'UO_TUNE_IN' is Urban Outfitters' Technology Accessory Range
Trend Themes
1. Aesthetically Pleasing Tech Accessories - The trend of offering tech accessories with appealing designs opens up opportunities for disruptive innovation in the consumer electronics industry.
2. Nostalgic Tech Products - The growing demand for nostalgic tech products, such as the Bluetooth Cassette Boombox, presents an opportunity for disruptive innovation in the audio equipment industry.
3. Millennial-targeted Tech Collections - The introduction of tech accessory collections specifically designed for Millennials, like UO_TUNE_IN, creates opportunities for disruptive innovation in the fashion retail industry.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can innovate by focusing on creating aesthetically pleasing tech accessories that cater to the preferences of modern consumers.
2. Audio Equipment - The audio equipment industry can capitalize on the nostalgia trend by developing innovative tech products that combine wireless functionality with elements of retro design.
3. Fashion Retail - The fashion retail industry can tap into the Millennial market by offering exclusive tech accessory collections that align with their unique style preferences.