Nike Sportswear delivers its newest Tech Pack collection for the Fall 2018 season full of wearable pieces constructed using environmental data. The silhouettes remain functional with its body-informed fit using knit and woven fabric materials along with mid, base, and outer layers to enable full motion. The products are designed to enable maximum mobility with their stretchy elements and breathable materials.
The label aims to redefine the new Tech Pack as something that can be functional from head to toe with its introductory styles and materials. The capsule sees pieces including crewneck sweaters, pants, track outerwear, jackets, and more. To showcase the items, Nike Sportswear looks to BMX Nigel Sylvester and NFL athlete Odell Beckham Jr. The new Fall 2018 Tech Pack is now available in North America and China, following with a global drop planned for August 16.
Body-Informed Sportswear
Nike Sportswear Returns for Fall 2018 With a New Tech Pack Capsule
Trend Themes
1. Body-informed Fit - Explore the trend of sportswear designed with body-informed fit, using knit and woven fabric materials, for maximum mobility.
2. Environmental Data - Discover the trend of utilizing environmental data to construct wearable sportswear pieces that are both functional and sustainable.
3. Stretchy Elements - Embrace the trend of incorporating stretchy elements and breathable materials in sportswear for enhanced comfort and flexibility.
Industry Implications
1. Sportswear - The sportswear industry can explore disruptive innovation opportunities by incorporating body-informed fit, environmental data, and stretchy elements in their designs.
2. Fashion - The fashion industry can embrace disruptive innovation by adopting body-informed fit and using environmental data to create sustainable sportswear collections.
3. Athletic Equipment - The athletic equipment industry can capitalize on the trend of stretchy elements and breathable materials to develop innovative gear that enhances performance and comfort.