The new Teavana packaged teas come as the brand's first foray into the grocery store to offer consumers an alternative way to enjoy their favorite blends from the comfort of their own home.
The teas have been launched by parent company Starbucks to help it gain more marketshare of the lucrative tea market that is reported to have a billion-dollar valuation by industry experts. The teas will be available starting this summer at a wide variety of retailers and come as the brand's shift to expanding prepackaged products to garner a larger marketshare.
The Teavana packaged teas will come in six flavor varieties including 'Citrus Lavender,' 'Youthberry,' 'Earl Grey Crème,' 'Imperial Spiced Chai,' 'Peach Tranquility' and 'Jade Citrus Mint.'
Prepackaged Teahouse Sachets
The New Teavana Packaged Teas Come in Six Flavors
Trend Themes
1. Expansion of Packaged Teas - The Teavana packaged teas signify a trend towards expanding prepackaged products in the tea industry.
2. Increased Marketshare in Tea Market - Starbucks aims to gain a larger marketshare of the billion-dollar tea industry with the launch of Teavana packaged teas.
3. Consumer Demand for Convenience - The introduction of Teavana packaged teas taps into the consumer demand for a convenient way to enjoy their favorite teas at home.
Industry Implications
1. Tea - The Teavana packaged teas target the tea industry, specifically the market for prepackaged teas.
2. Grocery - The expansion of Teavana into grocery stores expands the brand's presence in the grocery industry.
3. Beverage - The Teavana packaged teas contribute to the beverage industry, offering a new beverage option for consumers.